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Research Synthesis and Consolidation
An increasing number of our clients already possess a wealth of disparate research data on the issues they ask us to examine. On a number of recent projects, our work has centred on uncovering,...
View ArticleNo inter-disciplinary without disciplines
Based on their keynote presentation at the service design conference in Berlin in November 2010, Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, the magazine...
View ArticleDesign ethnography: Taking inspiration from everyday life
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to the toolbox STBY edited for the book....
View ArticleService Design Talks Amsterdam
Following on the lively discussions last week on ‘Practices and Principles of Service Design’, where author Qin Han joined in via skype, we are happy to announce the date for the next Service Design...
View ArticleService Design Thinks Utrecht
Don’t forget that on Wednesday 2 February the first Service Design Thinks session of 2011 will take place in Utrecht. Everyone is welcome. The location is Louis Hartlooper Complex. The time is 7pm...
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Service Experience Lab
Immerse yourself in the service experiences of your customers, identify new opportunities for innovation or discuss your service concept ideas with a sample of lead users. In a bespoke one- or two-day...
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Lead User Discovery Research
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the...
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Probe and Diary Studies
Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about their...
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Scenario & persona development
Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary to...
View ArticleFilm Festival Rotterdam
Geke and Bas are two days at the Rotterdam Film Festival, one of the ‘conferences’ we go to every year. I say conference because the films we go to are often inspiring and indeed influential on the...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Design documentaries
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research. Design...
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Ethnographic studies
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful...
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Global Design Research
Being known as a world-class specialist in Design Research (short for ‘design-led customer research’), many of our clients have asked us to deliver this kind of research on an international scale....
View ArticleSTBY magazine – Service Innovation Inspired by People
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...
View ArticleSTBY magazine
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...
View ArticleVideo installations on socio-techno styles
Chelsea College of Art & Design, University of the Arts London, is hosting an exhibition of video installations on Belonging & Belongings. In December Bas and Geke coached an intensive...
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Visionary and curious: Exploring Creative Leadership for THNK
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational...
View ArticleFirst Service Design Talks event in London, 22 March 2011
Following in the footsteps of the successful series of Service Design Talks held in Amsterdam over the past two years, we are happy to announce the first Service Design Talks event in London: On...
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Living Sustainably: Exploring Ways Panasonic Can Support Green Living
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to answer during a project with the Reach Network commissioned by Panasonic. Any company developing...
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